With the recent announcement of Google switching to Rank Brain to more accurately determine search engine rankings, it’s become even more important than ever to optimize your website, and more specifically, your off-page SEO campaign to boost rankings in 2022 and beyond. That’s why I put together this list of the 10+ best off-page SEO techniques currently available. These 30+ techniques will help you attract more relevant traffic that’s ready to convert into paying customers!
How to create high-quality backlinks
Creating high-quality backlinks is an important part of any off-page SEO strategy. Here are a few ways to create backlinks
Microblogging platforms
These are online platforms that allow users to post short updates or content, usually in the form of text, images, or videos. In recent years, microblogging has become a popular way for businesses to connect with their customers and promote their brand. Here are some of the best microblogging platforms for businesses
1 – Twitter
2 – Tumblr
3 – Plurk
4 – Twister
5 – Soup.io
6 – Gab
7 – Reddit
8 – Micro.blog
9 – VK
10 – Plerb
Niche forums
Forums are a great way to get involved in your niche and build relationships with other industry professionals. When you contribute helpful, valuable information on forums, people will start to see you as an expert in your field. This can lead to more traffic and higher rankings for your website.
Vanilla Forums
Guest blogging
One of the best off-page SEO techniques is guest blogging. By writing articles for other people’s blogs, you can build relationships with other bloggers and website owners while also getting your name and your website’s URL out there. Guest blogging can be a great way to get traffic to your website and improve your search engine rankings.
WordPress plugins
There are a ton of great WordPress plugins out there that can help with your off-page SEO. Here are some of our favorites
Schema – All in One Schema Rich Snippets
YouTube videos
1.YouTube is a great platform for marketing your business. You can create informative videos about your products or services, and post them on your channel.
2.Make sure to optimize your videos for SEO by including keywords in the title and description.
3.You can also promote your videos through paid advertising on YouTube, or by sharing them on social media platforms like Facebook and Twitter.
Infographics and data visualizations
People love visual data. In fact, our brains process visuals 60,000 times faster than text. That’s why infographics and data visualizations are such powerful tools for marketing your business. They can take complex data and make it easy to understand at a glance. And when they’re shared on social media or other websites, they can help boost your off-page SEO by generating backlinks to your site.
Local listings, citations, and reviews
- Local listings, citations, and reviews are important for helping your business show up in search results.
- To get started, create a list of all the local directories and review sites where you could create a listing for your business.
- Once you’ve created your list, claim or create your listings on each site. Be sure to include accurate and complete information about your business, including your website URL, hours of operation, and contact information.
Web 2.0 Site
Creating Web 2.0 Site is a great way to build links and boost your site’s authority. Plus, it can help you get your brand out there and attract more visitors. Here are some tips for creating Web 2.0 Site:
WordPress
Books and whitepapers
One great way to get started with off-page SEO is by creating helpful, informative books and whitepapers. This will not only show potential customers that you know what you’re talking about, but it will also help build your brand’s reputation. Plus, if you make your books and whitepapers available for free, people will be more likely to link to them, which can help improve your search engine rankings.